GOTCHEW
The requirements for this creative brief competition were to develop the packaging & brand identity of GotChew, a hypothetical sugar-free, fun and flavourful chewing gum brand.
The requirements for this creative brief competition were to develop the packaging & brand identity of GotChew, a hypothetical sugar-free, fun and flavourful chewing gum brand.
I delivered a series of bubble shaped gum container packaging designs, displaying three fresh flavours.The compositions designed for this brand are light, fun and organic, promoting the company’s friendly persona.
Bold social media posts promote the brand’s products and boost awareness.
The chosen target audience for this brand is the Gen z demographic who consistently choose make health conscious purchase decisions and idolise health and wellbeing in the current market.
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I delivered a series of bubble shaped gum container packaging designs, displaying three fresh flavours.The compositions designed for this brand are light, fun and organic, promoting the company’s friendly persona.
Bold social media posts promote the brand’s products and boost awareness.
The chosen target audience for this brand is the Gen z demographic who consistently choose make health conscious purchase decisions and idolise health and wellbeing in the current market.
The new brand identity and packaging design for GotChew is fun and fresh and marketed with a personality that positions the brand in alignment with current Gen Z consumers.
The new brand identity and packaging design for GotChew is fun and fresh and marketed with a personality that positions the brand in alignment with current Gen Z consumers.
Get to know me better…
Get to know me better…