ZING
The requirements for this creative brief competition were to develop the packaging & brand identity of ZING, a hypothetical bold, tangy and social pickle brand. The entry needed to be posted publicly on Instagram, tagging @DesignerBriefs and using the hashtags by the 7 day deadline.
The requirements for this creative brief competition were to develop the packaging & brand identity of ZING, a hypothetical bold, tangy and social pickle brand. The entry needed to be posted publicly on Instagram, tagging @DesignerBriefs and using the hashtags by the 7 day deadline.
To express the brand's personality effectively, I chose to design a charismatic and casual brand identity for ZING.
This was executed effectively with a humours pickle character mascot who became the vocal point of the brand. I chose to incorporate a rough texture into this custom logo type to give an organic tone and relay the flavourful punch of the product brings the buyer.
To express the brand's personality effectively, I chose to design a charismatic and casual brand identity for ZING.
This was executed effectively with a humours pickle character mascot who became the vocal point of the brand. I chose to incorporate a rough texture into this custom logo type to give an organic tone and relay the flavourful punch of the product brings the buyer.
ZING’s new brand identity is fun, bold & packs a flavourful punch. The brand is positioned as an ‘Aussie Grown Tangy Pickle’ brand, targeting young audiences that enjoy a good vibe & a bite to eat with friends.
ZING’s new brand identity is fun, bold & packs a flavourful punch. The brand is positioned as an ‘Aussie Grown Tangy Pickle’ brand, targeting young audiences that enjoy a good vibe & a bite to eat with friends.
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